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LONDON 2025

PUSHING BOUNDERIES

8-9 May 2025

the old hall
the honourable society of lincoln’s inn

In 2025, MTJG London marks its 10th anniversary — a milestone for a conference that has become a forum for critical conversations at the intersection of interactive entertainment, law, and policy. This special edition, hosted once again at the historic Old Hall at Lincoln’s Inn, will explore the theme of “Pushing Boundaries” — examining how the video games industry can continue to innovate boldly while ensuring progress is ethical, inclusive, and trusted. As technological capabilities advance at pace, and the industry’s global footprint continues to grow, so must our frameworks for equity, access, and accountability. The conference will tackle pressing questions: How can we push creative and technical boundaries without reinforcing systemic inequities? How do we build trust between players, platforms, developers and regulators? And what does responsible innovation look like in practice?

Across two days of panels, case studies, and expert insight, MTJG 2025 will bring together thought leaders from across law, academia, industry, practice and regulators to examine topics including:

  • The interplay of innovation and regulation in emerging technologies

  • Legal and ethical challenges of generative AI, data, and IP in games

  • Designing accessible and inclusive digital environments

  • Global competition, commercial strategy, and the evolving policy landscape


agenda

Day 1 / 8th May 2024

9.30-10.00     Registration and coffee/tea

10.00-10.15    Welcome

10.15-11.15      Pushing Boundaries

The video game industry has a long track record of pushing boundaries when it comes to growth, innovation and creativity. How can it continue to do so responsibly, ensuring that progress benefits everyone while maintaining trust and ethical integrity? This panel dives into the bold moves that  are shaping the future of gaming, examining how both private and public ecosystems can drive responsible innovation. Discussions will include the role of self-regulation in fostering ethical growth, how cultural differences influence the approach to pushing boundaries, and the impact of intellectual property laws in balancing creativity with protection.

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11.15-11.45      Coffee/tea break

11.45-12.45    Digital Equity and IP: Copyright, Trademarks and Designs

As digital innovation accelerates, how do we balance creativity, accessibility, and legal protection? This panel explores the intersection of copyright, trademarks, and design in fostering digital equity – examining how regulation shapes innovation, the challenges of designing accessible technologies, and the ethical considerations in ensuring fair access.

12.45-14.15     Lunch

14.15-15.15      Bridging the Divide: IP & Accessibility

The intersection of IP and accessibility presents both challenges and opportunities in making games and emerging technologies more inclusive for underrepresented communities. This panel will address how intellectual property frameworks can either hinder or enhance accessibility efforts and discuss strategies for balancing innovation with equitable access.

 

15.15-16.00     Competition Law as a Great Equaliser

Competition law exists to empower people by ensuring fair and open markets – but how does this play out in the video game industry? From platform dominance to in-game economies, our experts will discuss the legal and ethical challenges of maintaining competition while fostering innovation, accessibility, and player choice.

16.00-16.30      Coffee/tea break

16.30-17.30      The Role of Games in Shaping AI Policy

Can the video game industry provide a playbook for governing AI? The video game industry is at the forefront of shaping AI policy, both as a developer of generative AI tools and a user of AI-generated content. Our panelists will consider how game studios are setting ethical and legal precedents, balancing innovation with challenges like copyright, transparency, and fair competition, and influencing broader AI governance.

18.30-23.00     Evening reception

 

Day 2 / 9th May 2024

 

9.30-10.00        Registration and coffee/tea

10.00-11.00       Building Trust: Players and Regulators
As the gaming industry evolves, how can it balance innovation with accountability to maintain trust among players and regulators alike? This panel will focus on the challenges of self-regulation, the role of policy in shaping fair play, and how transparency, ethics, and player protections can drive sustainable growth.

11.00-11.30        Coffee/tea break

11.30-12.30       The Role of Intermediaries

From console makers and game engines to platforms like Roblox and Discord, intermediaries shape the gaming ecosystem in ways that extend far beyond traditional developers and publishers. But with this power comes a unique set of legal, ethical, and regulatory challenges – ranging from content moderation and liability to market dominance and fair competition.  This panel will also delve into the role of community-building and user-generated content (UGC) in reshaping both the legal landscape and the broader gaming experience.

12.30-14.00      Lunch

14.00-15.15      What Is Money?

What defines a transaction involving virtual currency? Are in-game economies truly separate from real-world financial systems, or are they subject to the same rules? Our speakers will unpack the evolving landscape of virtual transactions, player rights, and regulatory oversight, including the extent to which consumer protection, financial regulations, and broader legal frameworks apply in virtual environments .

15.15-16.15       Pitfalls and Opportunities: AI and Us

From contract automation and IP protection to content moderation and regulatory compliance, AI can streamline legal workflows and provide deeper insights into the complex legal landscape of gaming. This closing hands-on session will explore how lawyers, in-house counsel, and policymakers can leverage AI to enhance decision-making, navigate emerging legal challenges, and shape the future of interactive entertainment.

16.15-17.00       Closing remarks and Drinks reception in the Crypt





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